Home › Posts › Jul 01, 2009

Tooting my own horn - Email marketing presentation

I just recently gave an hour long talk on email marketing titled “6 Questions to Ask Before Sending an Email Campaign.” This was based on two blog posts I made recently. The posts actually came from the presentation preparation so I got to hype them a bit during the talk. I thought I’d toot my own horn a bit and post the feedback that I got.

I felt good about it because I felt like I had everyone’s attention. I really wanted to add some value to these folks and introduce them to a few things they had never seen or heard about. I was speaking to college admissions professionals which, for the most part, are expected to be jacks of all trades. Great questions were thrown out there and I was pulled aside a few times before and after by audience members which means I sparked something.

Anyways, the proof is in the pudding:

email_marketing_feedback

And the comments:

This was excellent! Lots of great ideas, very concise information.
Wow! Lots of great info (and thank you for so many outside sources that we can check out later)! I have a lot to learn.
Great information, clearly communicated. Josh did a great job.
Even after [bulk emailing software] webinar a lot of useful information and good resources. Informative but humorous- great job!
Very useful for thinking about ways to make email marketing fit your needs for different purposes and how to best customize.
A lot of good ideas.
Would have been nice to see examples of good emails vs. ones that get spammed, landing pages that work with emails (live).
This is so great! I’ve got tons of new ideas for our campaigns.
Good as an overall look at email marketing, but would’ve been nice to be a little more [product] specific.
Interesting content. Presented well. Could have been enhanced by including examples of the six questions (i.e. Good and bad examples).
Great presenters, good info.
Updated/learned good information.

I provided a hand-out that summarized what I covered during the presentation which is basically a summary of my two blog posts. Feel free to download it and spread it around!

Download: “6 Questions to Ask Before Sending an Email Campaign Piece”